Driven by their childhood experience of nomadic lifestyle where they witnessed their parents lose livestock to drought and lack of drugs and vaccines, two young entrepreneurs from Wajir County are now leveraging on technology to provide market and veterinary services to smallholder pastoralists in rural Kenya.
Fed up with the situation, Ibrahim Ahmed, 28, and Abdirahman Abdullahi, 27, in 2018 started doing some research on how they could come up with a solution, which birthed Geljir Technologies Limited, a social enterprise firm that they founded in April 2019 to engineer innovative solutions in the livestock sector in sub-saharan Africa.
Users (seller and the buyer) engage in a transparent and free marketplace where sellers are matched with buyers who have reliable supplies and close deals faster without middlemen.
When all is done, Geljir through M-nomad facilitates the logistics and delivery which has been a problem in livestock marketing, and cuts a commission before paying the seller within 48 hours of the sale through their phone.
M-nomad is also enabling pastoralists to access vaccines and veterinary services. This reduces livestock disease and mortality rate and enables them to run sustainable livestock operations.
The producers also get alerts on weather, prices and animal husbandry through their phone for free, via sms, and they can notify stakeholders of any disease outbreaks and trigger a quick response.
Currently, the company is working with women livestock groups in Wajir and Isiolo and engaging with groups from other counties in the arid and semi-arid lands.
“Our goal is to empower women and integrate them into the livestock value chain,” said Abdirahman Abdullahi Co-founder, Director of Innovation and Business Development.