Friday, April 3

Equity Group Kickstarts A 35 Million Tree Planting Campaign

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The Group has dedicated Kshs. 350 Million for the nationwide cause to conserve the environment
Equity Group recently announced plans to implement an ambitious project to plant 35 million trees across the country within a year. The announcement was made on the Bank’s 35th Anniversary and comes on the backdrop of a brand refresh that saw the financial institution reveal a new identity.
Led by the Group CEO and Managing Director, Dr. James Mwangi, Equity kick-started the project by planting 3,500 indigenous tree seedlings in Miotoni Forest Block which is part of the Ngong Forest Complex and 40,000 indigenous and exotic tree seedlings in partnership with Meru University of Science and Technology.
Equity Group CEO and Managing Director, Dr. James Mwangi indicated that Equity is very keen on promoting sustainable finance by concentrating on People and Planet it conducts its business.
In an effort to conserve the environment, Equity has partnered with Kenya Forest Service (KFS) to promote Farm Forestry Initiatives – this spirit of public private partnerships (PPP) is from the fact that 77 % of deforestation and land degradation is caused by agriculture activities, hence the need to work closely with Forest and Farm Producers to encourage them to adopt sustainable solutions for preserving natural environments.
Equity Group has partnered with Kenya Forest Service (KFS) in this noble initiative. KFS will provide technical support including; the Identification of hotspots that require urgent tree cover and/or rehabilitation of degraded forests; mapping out agro-ecological zones and identification of suitable tree species for planting; identification of high-quality tree seedlings stocks across the country; and support by KFS officers and staff at local levels to supervise the proper planting and maintenance of the trees.
Equity also supports transition to clean energy that reduces reliance on wood fuel, charcoal and fossils fuels like kerosene as a source of energy. This has a direct impact on health outcomes through reduction in household air pollution, positive impact on the environment, reduction in carbon footprint and climate change mitigation. To date over 100,000 clean energy products has been financed and distributed, benefitting over 300,000 individuals. To reach a larger scale and create more impact, the Bank also created the world’s first energy loan dubbed Eco- Moto Loan available digitally via mobile network, Equitel. This has supported the SDG 7 of access to clean and affordable energy for all.
Equity has other initiatives in the Energy and Environment space ongoing that have seen it plant more than 1 million trees in the Mau Water Tower. Presently, Equity Bank Kenya has over 180 branches across the country, 46,000+ agents, 16,168 beneficiaries of the Wings to Fly program, 14,524 scholars and alumni in university, 6,000+ staff members and over 14 million account holders including corporates. Equity will run a sensitization and mobilization campaign to use this massive force to run a tree planting and maintenance exercise sustainably.

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