Saturday, May 25

Global Hotel Brands Expand into East Africa

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global-hotel-brands-expand-into-east-africaThe former Arusha Hotel, currently undergoing a major modernization and reconstruction, will reopen, as a Four Points by Sheraton hotel, bringing another global hospitality brand to the city.

In Dar es Salaam, The New Africa Hotel is undergoing the same transformation to reopen under Sheraton.

Some eight hotels, Four Point by Sheraton are in the pipeline for Africa, two of them now coming up in Tanzania while one is under construction in Nairobi near the international airport.

Starwood, like other global hospitality brands, has been pushing into Africa where several Sheraton operations, mostly under franchises, operate in Kampala/Uganda, Djibouti, Addis Ababa/Ethiopia but also in Nigeria.

Across the continent global brands are focusing to establish or expand their presence, most recently with Carlson Rezidor coming to East Africa with two Radisson Blu hotels in Nairobi and Kigali. Marriott, Hyatt, Ramada and others too are competing for management contracts with Nairobi being on top of the list in the region, a sign of a vibrant economy and confidence in the future of the country’s tourism and Meetings, Incentives, Conferences, and Events (MICE) industries.

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